Senior Digital Marketing Analyst

New York, NY
Full Time
Experienced

The Senior Digital Marketing Analyst plays a crucial role in tracking, collecting, visualizing, and interpreting data to measure and optimize digital marketing performance. This role requires a highly skilled, hands-on digital marketing analyst who is deeply immersed in data analysis, reporting, and insights generation. The ideal candidate will be a self-sufficient expert who can step into the role and immediately contribute high-quality analysis and recommendations. This role requires a balance of technical expertise, strategic thinking, and strong communication skills to translate complex data into actionable insights for clients and internal teams.
As part of a data-driven agency, this role goes beyond standard reporting. It demands a proactive, high-performing professional who independently identifies insights, uncovers campaign optimization opportunities, and ensures that data-driven decisions drive marketing success. The ideal candidate is comfortable being hands-on with data, executing advanced analytics, and providing actionable recommendations without waiting for direction. The senior analyst will serve as a subject matter expert (SME) for multiple clients, maintaining direct relationships and collaborating with internal teams to ensure data-driven marketing strategies. This role strongly emphasizes paid media analytics, requiring expertise in paid media channels, including paid search, paid social, and programmatic advertising platforms.

This is a remote position open to candidates based in NY, NJ, PA, or MD, with occasional travel to our headquarters in Harrisburg, PA.

Responsibilities:
  • Track and analyze the effectiveness of paid media campaigns across, search, display, social, video, and programmatic channels, providing actionable insights to improve ROI.
  • Assess the performance of digital marketing initiatives holistically; identifying trends, anomalies, and optimization opportunities across multiple marketing platforms.
  • Create and present high-impact reports, data-driven insights, and strategic recommendations for clients on paid search (ex. Google Ads), paid social (ex. Meta Ads, LinkedIn, TikTok), and programmatic campaigns to assess performance and provide optimization recommendations.
  • Act as an SME for client accounts, guiding best practices in digital analytics, campaign measurement, and optimization strategies.
  • Serve as the primary analytics resource for multiple external clients and internal teams, translating complex data findings into clear, compelling insights and helping drive optimizations that impact client success.
  • Track, analyze, and synthesize digital marketing performance across paid search, paid social, programmatic, and organic channels. Conduct deep-dive analyses to uncover key performance drivers, assess attribution models, and develop actionable optimization strategies.
  • Maintain the digital analytics reporting environment to ensure clean, accurate, and actionable data for decision-making.
  • Define key performance indicators (KPIs), build dashboards using tools like Google Analytics, Looker Studio, Power BI and others to automate reporting process.
  • Ensure correct data tracking implementation through tag management tools such as Google Tag Manager and manage naming convention processes to ensure smooth integration with reporting.
  • Conduct A/B testing, user journey analysis, personalization, and conversion tracking efforts to improve digital marketing performance.
  • Provide predictive analytics and trend forecasting to guide digital marketing investment decisions and campaign planning.
  • Contribute to implementing and using AI-driven marketing analytics technologies and automation tools.
  • Monitor industry trends, competitor strategies and emerging digital marketing technologies to inform strategy adjustments.
Qualifications:
  • Bachelor’s degree in marketing, statistics, business, economics, or a related quantitative discipline. A minimum of 4+ years of experience in marketing analytics, digital analytics, or a related field, with a strong focus on hands-on data analysis, reporting, and insight development.
  • Must have hands-on experience analyzing paid search, paid social (Meta Ads, LinkedIn, TikTok), and programmatic campaign performance.
  • Proficiency with digital analytics platforms such as Google Analytics 4, and Adobe Analytics.
  • Strong experience using dashboarding tools (ex. Microsoft PowerBI, Looker Studio, Datorama) to create compelling data visualizations.
  • Ability to translate complex analytical findings into clear, compelling insights for non-technical stakeholders, ensuring recommendations are strategic and actionable.
  • Experience not just in reporting, but in providing strategic, business-oriented insights to guide marketing and media decision-making.
  • Demonstrated ability to ensure data integrity, accuracy, and precision in all reports and dashboards.
  • Must be able to identify and address issues independently, rather than waiting for direction.
  • Basic experience with SQL, Python, or R is preferred/not required, with a strong emphasis on candidates who are eager to learn and apply technical skills.
  • Familiarity with AI-driven analytics, marketing automation, and emerging technologies is preferred.
  • Strong ability to manage multiple client relationships, act as a trusted analytics advisor, and collaborate with internal teams to drive success.

Pay: From $90,000 annually 

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